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Building Long-Term Crypto Engagement Strategies at CoinMinutes

What is true of the whole crypto community is that they all get super excited about crypto when prices go up, but then ghost the whole space when the market crashes.

CoinMinutes cryptocurrency has managed to discover some methods that allow us to maintain the users' interest regardless of the market situation. It is not a hard thing to understand, but it requires a different mindset from most platforms.

It was the 2018 crash that I recall our traffic falling off a cliff. We had to totally change our approach to how we interact with users. The strategies we came up with then (and still work) are the ones I am presenting today.

Understanding Crypto Engagement

Crypto engagement is weird. Unlike most topics, interest spikes and crashes with market prices.

During the 2021 bull market, almost every crypto site saw their traffic jump by 400% according to SimilarWeb data. But when prices crashed? Traffic dropped by about 70%. That's a rollercoaster no business wants to ride.

Research shows that while builders and practical users are smaller groups, they make up about 74% of the users who stick around through both good and bad markets.

Most cryptocurrency market sites fail at keeping people engaged because they:

Talk way too much about prices and not enough about actual use Don't have clear paths for beginners to become more advanced Let their communities become price prediction echo chambers Only cater to either complete beginners or hardcore techies

CoinMinutes' Approach to Long-Term Engagement

We didn't put our strategy together by running after the hype cycle, instead, we focused on creating enduring value. Our content isn't only for the bull market and isn't only interesting; it's truly helpful. It involves:

Knowledge piece work, categorized by the skill level of the learner (beginner to advanced) Technical details that can be linked to the application of the product/service in the daily life Step-by-step instructions for different user profiles describing what they do with the crypto Some security advice that can be used in any market

In the 2022 market crash, our traffic was only down about 22% whereas the industry average took a 68% decline. The reason is that we had already made a lot of content "building during bear markets" and "understanding market cycles" that turned out to be very applicable at the time of the crisis.

One of the most liked aspects of us is our learning paths. They can be compared to guides that start from "what is Bitcoin?" and go till advanced topics. Users who are taking these paths are 3x more likely than those who are just randomly reading articles to visit us again.

Fostering Community Participation

Communities are the magic that keeps the people interested. However, it should not be just any community - it must have a system/steps.

Find More Information:

https://www.vevioz.com/coinminutes

The Role of CoinMinutes in Fostering Responsible Crypto Investing

Organized Discussion Spaces

Rather than having one large chat room where everyone talks about price, we have separate spaces:

Technical help forums categorized by topic Regional groups focusing on local issues Use case communities for particular methods of using crypto Builder spaces for developers and creators

This is a very different method to interact. Users who become members of at least one of these specific communities are 58% more likely to be still active six months later.

Contributor Programs

We have also devised ways for users to contribute, apart from consumption:

A platform where users can request content that they need Community experts receiving rewards for support activity Translation projects to make content more available Feedback groups that support our platform

With these programs, passive readers become active participants. Our research data reveals that contributors are 82% likely to still be active a year later, compared with only 31% for people who solely read content.

An interesting example: the community expert program we have recognizes the knowledgeable users who help out by providing answers. Our forums’ experts are now managing almost half of all the questions that are asked. They receive recognition, other users obtain help, and everyone is a winner.

Gathering and Acting on User Feedback

Most platforms surprise you by the amount of feedback they collect and then they do nothing with it. We are not like them. We take a different approach.

We gather feedback through surveys, forms, discussions, and one-on-one sessions with active users. But the real magic is how we use it:

We release each month the changes made due to the feedback received Our development roadmap shows exactly the updates that came from users’ ideas Persons suggesting the changes get the new features for trial first We assess the degree to which a change has improved a situation driven by feedback

Such an open process gives users the feeling that we do listen. During the last year, we have turned 31 ideas from users into solutions.

Accessibility and Inclusion for Sustained Engagement

Different types of learners can access content that is designed in such a way. The people will be engaged all the way.

Multiple Ways to Learn

We provide content in different formats because not everyone learns the same way:

Written guides with a well-defined structure Videos for those who learn through seeing Audios that you can listen to while doing something else Interactive tools for people who like to learn by doing

The users who dip into more than one format are 41% more likely to stay with us.

Making Technical Stuff Less Intimidating

We have done our best to make crypto less scary non-technical people:

Introducing one technical term at a time Using pictures to explain difficult ideas Always keeping the same formatting so it's easier to follow Justifying the theory with the help of the real world examples

The percentage of non-technical users who were retained for 6+ months increased from 24% to 51% after these changes were made.

Measuring Engagement Success at CoinMinutes

You can't improve what you don't measure. We track engagement differently than most sites:

Better Metrics for Real Engagement

These better metrics help us understand if we're truly helping people or just getting meaningless clicks.

What Success Looks Like

Several key numbers tell us if our engagement strategy is working:

68% of our users stay active during market downturns (industry average is only 32%) 47% of questions get answered by community members, not staff 58% of users engage with content in multiple formats 73% of surveyed users report actually using what they've learned

These numbers show we're creating engagement that translates to real understanding and use, not just site visits.

Conclusion

To retain solid crypto user engagement, it means to foresee the trend beyond the market hype and to deliver real user value. Our methodology consists of unambiguous learning steps, lively communities, interactive feedback events, and user-friendly material to keep the users engaged no matter what prices are showing.

Most of the successful strategies emphasize on the practical use of the technology and the building of the community rather than the speculation or hypes. We have established lasting connections with our users by going beyond mere traffic to our sites and measuring meaningful engagement.

Such fundamentals can be valuable for you to find the resources that will survive any market conditions if you are a crypto casual user willing to learn more or a person working in the industry.

Technical education, development guides

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