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AR can be discovered through product pages, advertisements, email campaigns, social content, printed materials, packaging, retail displays, and other channels. Measuring these entry points can help brands identify which environments are most effective at generating interest. For physical campaigns, an augmented reality qr code can provide a useful connection between an offline touchpoint and a digital experience. Tracking scans can help businesses understand how often customers move from a physical object or marketing material into the AR journey. Brands investing in interactive visualization may want to understand whether customers are responding to the product representation and whether the content encourages further exploration. This can be particularly relevant for businesses using workflows designed to convert image to 3D model assets for WebAR and other interactive experiences. When brands include augmented reality menus it becomes useful to measure which options customers actually use. Some navigation choices may be central to the customer journey, while others may receive very little attention.

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